Helping Her Mom Led To New Business

As told to Business Editor Dennis P. Carmody

I’m a girl from New York city who attended public and private schools, moved with my parents to Tinton Falls, NJ when they retired, went to college, got a job, met a guy, got engaged, quit my job, married, had two kids and for the next 35 years was a stay-at-home mom, helping my husband part-time with his business. I was never interested in a career.

Several years ago, my Mom fell and broke a hip. After surgery, she went to a nursing home for rehabilitation and three months later they said she was ready for discharge. She wanted to return to her apartment, so I hired live-in help. It didn’t work.

A nurse suggested assisted living and I began checking out communities in the area. It seemed expensive, and Social security and a small pension were all she had, so I started looking for help. Read more